Layaway at Monte Store
Secure and grow your opportunities
Team
Isabel Velarde, Design Lead Frida Cuaxospa, Visual Designer Salo Soloveichik, PM Mauricio García, Technologist Karin Senado, Senior Strategist
The challenge
Convert more users and sales through a digital layaway registration and management platform hosted on Mi Monte Digital Platform
Defining the problem
We designed the digital layaway experience based on a product strategy
Retail merchants have developed tricks and alternatives within their close circles to secure pieces that are not within their reach at the moment. 62% of retail jewelry merchants are accustomed to using alternative financial schemes to traditional banking. So we can assume that both ghost profiles and jugglers would be open to using layaway schemes that would help them obtain the desired pieces and not miss the opportunity at the moment.
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Approach
Merchants will have the opportunity to accumulate points every time they purchase through the layaway system, surpass the average purchase ticket of the month prior to this system or recommend a friend and they register.
- Gain greater reach among the community of merchants
- Understand their purchasing habits
- Increase the frequency and volume of purchase
- Make them feel like they are part of Nacional Monte de Piedad
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Hypothesis
Secure and grow your opportunities
Layaway high potential sale items even when they don't have a defined customer. This will allow merchants to take advantage of opportunities at the moment, increase the volume of unplanned purchases, and avoid the risk of someone else buying the pieces first.
Solution
Service Model
This scheme details each stage of the layaway service and how all the actors involved interact.
Ideal User Experience
We design an ideal experience based on multiple interactions and findings from user testing, which is interwoven with the service model. This covers service stages focused on the registration and management of the service.
App Architecture
We designed the digital layaway experience based on a product strategy
This program was part of a series of work with the company to create a digital strategy that would renew the services and bring in new users and current users.
Necesidades de gestión Seguimiento, notificaciones oportunas, posibilidad de extensión, liquidación eficiente y sencilla.
Principios de Experiencia y Lineamientos Portal Mi Monte Fiable, Explorable, Flexible, Discreta y Reconocedora.
Pruebas con Usuarios Test de usabilidad con Test de usabilidad con prototipo Alpha. prototipo final.
Comportamiento según Arquetipos El ingenioso El innovador El conservador El aprehensivo
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Applying what we learned
After failing and learning from all directions, I helped to generate a proposal that meets design principles and innovative interaction patterns. The app achieves to:
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Thanks for reading.
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